性价比、多库存、时间短,电缆桥架厂电商的三点取胜要诀 发布时间:2017-03-17 28:10:17 发布人:www.ynqjcj.com

性价比、多库存、时间短,电缆桥架厂电商的三点取胜要诀

电缆桥架厂电商有的是阿里巴巴、淘宝等平台上的会员,有的厂家自建的电缆桥架垂直网销平台,有的是桥架厂家官网增加的品牌商城,还有百度竞价广告等等。不同的电缆桥架厂家经营产品大体相同,但厂家规模各不一样,工作理念各有不同,但是能够发展起来的都有属于自己的致胜法宝。

电缆桥架厂商业模式在成熟

对于电缆桥架电商怎么做,能够做电缆桥架厂家网销的有很多,但是失败的更多。有阿里巴巴商家表示,电商只要使用一种方法就可以了,就是价格战,低到同行想都想不到的地步,然后不断刷排名就可以了。这种方法确实不少人在用的。也有厂家表示电商也必须要做好供货管理,做好品质的桥架产品,可靠质量才是王道。各种说法都有其道理。

与店面销售电缆桥架商业体系相比,桥架电商在产品上更注重产品本身,包装很少有讲究, 电商电缆桥架产品的特性也是许多厂家自建的电商部经营艰难的主要原因之一,电缆桥架厂家想要从根本解决竞争力,把产品从设计、生产、品质、价格以及配送安装上全部做好,就要做好供应链管理,同时也要品牌化发展,做好服务。

高性价比解决销售问题

许多大型电缆桥架厂家负责人都指出,销售万变不离“产品”,尤其电缆桥架是非常依性价比的。如今,通过网络,电缆桥架采购者在购物前会主动了解和对比产品的材质、价格、风格和功能等信息,这就要求厂家电商将目光更多地放在产品品质上。

多库存解决客户维护问题

电缆桥架厂大批量生产生产周期一般较长,桥架厂家想要现货销售就必须要做库存。工厂只是接受订单生产,库存产品都是实体店的系列产品,许多企业根本不会和电商合作,线上线下同款销售,因而电商企业自己做库存,对于资金压力比较大。尤其是对于自建垂直家具电商平台来说,需要采购海量的家具产品,库存管理是重中之重。

时间短解决客户急需困难

物流配送以物流公司为主,不容易掌控。电缆桥架产品基本上是大件商品,而且需要专业的桥架安装师傅来完成终端服务,在物流配送上难度较大。实体店模式是电缆桥架厂家发货给到各市县经销商,由经销商安排工人给终端消费者做配送安装,产品有什么问题可以即时处理,服务到家。而电商在以前是直接发物流,由消费者自己提货,现在多数商家都会包送货安装,这个工作基本上是物流公司全包服务,但是这个费用不低,尤其是许多产品不走电梯的时候上楼费用更高。

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Cost-performance ratio, multi-inventory, short time, three key points to win the electric business of cable bridge factory

 

Some cable bridge manufacturers are members of Alibaba, Taobao and other platforms, some manufacturers build their own vertical cable bridge marketing platform, some are brand stores added to the official network of bridge manufacturers, and Baidu Bidding Advertisement, etc. Different cable bridge manufacturers operate the same products, but the scale of the manufacturers is different, the working concept is different, but all of them have their own magic weapon to win.

 

The Business Model of Cable Bridge Frame Manufacturers is Mature

 

There are many ways for cable bridge manufacturers to do network marketing for cable bridge operators, but more failures. Alibaba businessmen said that e-commerce can only use one method, that is, price war, as low as peers can not imagine, and then continue to brush rankings on it. This method is indeed used by many people. Some manufacturers said that e-commerce must also do a good job of supply management, do a good job of quality bridge products, reliable quality is the kingdom. Every statement has its reason.

 

Compared with the commercial system of selling cable bridge in stores, the products of bridge-frame e-commerce pay more attention to the products themselves, and the packaging is seldom exquisite. The characteristics of cable-bridge products of e-commerce are also one of the main reasons why the self-built e-commerce departments of many manufacturers are difficult to operate. Cable bridge manufacturers want to solve the competitiveness fundamentally and design the products from the point of view of design. To do well in production, quality, price and distribution and installation, we need to do well in supply chain management, as well as brand development and good service.

 

Solving Sales Problem with High Performance-price Ratio

 

Many large-scale cable bridge manufacturers have pointed out that the sales of "products", especially cable bridge is very cost-effective. Today, through the network, cable bridge buyers will take the initiative to understand and compare the material, price, style and function of products before shopping, which requires manufacturers and e-commerce to focus more on product quality.

 

Multi-Inventory Solves Customer Maintenance Problem

 

The production cycle of large-scale production of cable bridge factory is generally longer, so if the bridge factory wants to sell in stock, it must make inventory. Factories only accept orders to produce, inventory products are a series of products of physical stores, many enterprises will not cooperate with the business at all, online and offline sales of the same type, so e-commerce enterprises do their own inventory, which is more pressure on capital. Especially for self-built vertical furniture e-commerce platform, the need to purchase a large number of furniture products, inventory management is the top priority.

 

Short time to solve customers'urgent needs

 

Logistics distribution is dominated by logistics companies, which is not easy to control. Cable bridge products are basically large commodities, and need professional bridge erectors to complete terminal services, which is more difficult in logistics distribution. The model of entity store is that cable bridge manufacturers deliver goods to distributors in cities and counties, and distributors arrange workers to distribute and install the products to end consumers. If there are any problems in the products, they can deal with them immediately and serve them home. In the past, e-commerce used to send logistics directly, and consumers took delivery of goods themselves. Now most businesses will pack delivery and installation. This work is basically the whole package service of logistics companies, but the cost is not low, especially when many products do not take the elevator, the cost of going upstairs is higher.